A new phenomenon

Ultimate Fighting has drastically evolved from a mixed martial arts that few were aware of and transformed itself into a new phenomenon, with the help of one man. This sport has come a long way from its past of being banned on network television and frowned upon by many. Ultimate Fighting has renewed itself in many ways, especially in the world of sports and primarily, sports entertainment.

The man behind this evolution is CEO and President of the Ultimate Fighting Championship, Dana White.

"Dana White is a former amateur boxer turned Las Vegas entrepreneur behind the improbable comeback of "ultimate fighting," which pits boxers, wrestlers, karate and jiu-jitsu artists in often-brutal matches inside a caged, eight-sided ring known as the "Octagon."


Within this blog, we will discuss the UFC's rapid growth, their means of evolution, marketing as well as promotional strategies, sponsorships, current events and last but not least...origin.

The following article further explains the UFC as an upcoming and popular sport as well as discusses the arguments against it:
http://www.usatoday.com/money/companies/management/2005-04-10-white-usat_x.htm