Black Entertainment Television, or better known as BET is introducing a new reality series. The Iron Ring Championship series is focused on celebrities from the "worlds of hip hop, sports, and Hollywood who are introduced to the most dangerous fighters in the nation."

Teams within this series are owned by; Dipset, Floyd Mayweather, Lil Jon, Ludacris, Nelly, T.I., Snoop Dogg, Jim Jones, Juelz Santana and comedian Eddie Griffin.

"The Iron Ring takes a different tack. Scheduled to air this summer, it will feature four celebritites managing teams of hand-picked fighters who will then battle it out for cash prizes."

The Iron Ring Championships ingeniously want their sport to appeal to everyone. Integrating an urban version of Ultimate Fighting as well as incorporating celebrities into the mix would in my opinion be a successful business decision in broadening the UFC audience as well as popularity.

"Real Professional fighters aren't always blessed with great personas, though, so why not find somebody who can do the talking for them? Given BET's audience, young black entertainers were the obvious choice."

The objective behind this show seems to be more oriented toward entertainment and appealing to a larger more expancded audience. However, would this move take away from the traditional fighting style or brand image which the UFC is known for? Would this hurt the UFC's exceptance into the sports world?

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