Sunday, March 9, 2008



"Ultimate Fighting Championship is a U.S.-based mixed martial arts (MMA) organization, currently recognized as the major MMA promotion in North America.

The UFC started as a tournament to find the world's best fighter, no matter their style, and was based upon Brazilian vale tudo fighting. Although there were a limited amount of rules, the UFC was initially known as no holds barred fighting and contests were often violent and brutal. Early UFC fights were less sport than spectacle, which led to accusations of brutality and "human cockfighting" by opponents. Political pressures eventually led the UFC into the underground, as pay-per-view providers nixed UFC programming, nearly extinguishing the UFC's public visibility.

As political pressure mounted, the UFC reformed itself, slowly embracing stricter rules, becoming sanctioned by athletic commissions, and marketing itself as a legitimate sporting event. Dropping the no holds barred label and carrying the banner of mixed martial arts, the UFC has emerged from its political isolation to become more socially acceptable, regaining its position in pay-per-view television. With a cable television deal and legalization of MMA in California, a hotbed for MMA fandom, the UFC is currently undergoing a remarkable surge in popularity, along with heightened media coverage. UFC programming can now be seen in the United States, as well as in Australia, Britain, Canada, Japan, Mexico, and Brazil.

The UFC is currently based in Las Vegas, Nevada, and owned and operated by Zuffa."


http://www.oobdoo.org/wiki/Ultimate_Fighting_Championship.htm


The UFC has become a dominant sport in television as well as training. This change only appeared in today's world through some restraint, regulations and refined rules.

The UFC's changes and legalization came with the help of Spike TV, a UFC reality show, and The Ultimate Fighter. Both shows "often outdraw NBA and baseball games among the coveted 18- to 34-year-old male demographic."

With the UFC's growing popularity, the President and CEO of the UFC refers to this sport as "the sport for a new generation. White is aiming squarely for the hip multitudes." Which also ties into the previous posting, discussing the UFC's presence on BET and in the world of Hollywood and Hip Hop.

The following are a list of aspects which contribute to the UFC's growing popolarity and the things which are simultaneously overlooked by others:

Even though UFC fighting was marked "cock fighting" by senator McCain and ruled off television by others, people fail to realize that "boxers have died in the ring, but so far not one UFC fighter."

Now that times are changing, so are the lifestyles and desires of a new generation. "Football and baseball may be American pastimes, but for a high-tech generation weaned on immediacy, such sporadic action doesn't compare with UFC's short and definitive flurries of violence."

Has the UFC been revitalizing itself from "former freak show" to take the title of the new martial arts sport, or even take the place of another American favortie...Boxing?

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